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This is especially handy when the fickle viewing audience turns on a big-name actor with star power, or Real Life Writes the Plot and they do something scandalous.
Having a long line of replacements always pays off, and you can never have too many major stars.
On 9 January 2017, it was announced that Moffat would be joining Ant & Dec on Ant & Dec’s Saturday Night Takeaway.
“I’ve watched Saturday Night Takeaway with my family for as long as I can remember, I’m such a huge fan, so to be part of one of the biggest entertainment shows out there, with two of my all-time TV heroes Ant and Dec, is an absolute dream.” Moffatt said in a statement.
Compare Deader Than Disco, Hype Aversion, Hype Backlash, Music Is Politics.
Also compare it to the "star system" employed by the studios during The Golden Age of Hollywood, which this is effectively a modernized version of.
They'll immediately appear in celebrity magazines and on entertainment programs and be touted as the Next Big Thing, and they'll give interviews in every medium possible. They'll show up to host 's list of the 50 Most Beautiful People and, if they're female, the "Top 100 Hottest Women" list of any men's magazine. The Hollywood Hype Machine is very fickle, but has a never-ending supply of willing young stars and starlets ready to take the place of the old one.
Meanwhile, failed stars will suddenly drop off these lists. The reason that magazines, tabloids and TV shows (even ones unaffiliated with Hollywood studios) get into it is because, by pushing these new big stars, they can have big headlines and have paparazzi follow around, thus selling more magazines and getting higher ratings.
Scarlett Sigourney Moffatt is an English reality television personality, TV and radio presenter from County Durham, known primarily for appearing in the Channel 4 series Gogglebox.
The main exceptions are, of course, young Pretty Boy actors whose main purpose is to make young women squee their way to the theater.
For every Leonardo Di Caprio who makes it to the top, there are countless young studs off of The WB or The CW who don't.
“I can’t believe Channel 4 have asked me to present this iconic show.
I remember watching Davina on Streetmate when I was younger and thinking, ‘Females can present entertainment shows too. It’s such a fun show and it’s two of my favourite things to do, chat to randomers and a love story.” In January 2017, she was the backstage presenter for the National Television Awards.